Software
Byline AI
Story-angle intelligence, journalist matching, pitch development, outreach workflows, and coverage tracking in one place.
- Newsworthiness assessment
- Ranked story angles
- Pitch drafts you approve
- Reply and coverage tracking
The AI publicist for startups.
Great stories deserve to be told.
Byline helps startups find the story worth telling, reach the journalists who will actually care, and pitch them in a way that earns coverage. Editorial judgment, built in.
Editorial assessment
Your announcement
Series A AI startup launching a new commercial insurance product.
Newsworthiness
Moderate
Strong for trade press. For business media, add customer adoption data or tie it to a broader trend.
Recommended angles
- 1How AI is reshaping commercial insuranceIndustry trend, backed by customer dataStrongest
- 2Why startups are rethinking insuranceFounder-led narrative for startup media
- 3New product launchBest fit for insurance trade press
Journalists who might care
- MRMaya ReyesFintech and insurtech · Wrote on embedded insurance 9 days ago
- DODaniel OseiStartups and venture · Covers Series A rounds in AI
- Editorial intelligence
- Journalist discovery
- Thoughtful outreach
- Meaningful coverage
Why Byline
PR wasn’t built for the companies with the best stories.
PR is priced for companies that already made it
Agencies charge thousands a month, and much of that time goes to research, list building, and follow-ups. Early teams go without.
A database can't tell you who will care
Knowing a reporter covers tech is not the same as knowing they'd want your story. Beats are broad. Interests are specific.
AI made bad pitches cheap
Spray-and-pray outreach is easier than ever, and journalists are drowning in it. Volume burns relationships you'll need later.
Founders can't always see what's news
Every launch feels like a headline from the inside. Most tools help you send the announcement, not decide whether it's ready.
How it works
From milestone to media coverage.
Most tools start after you’ve decided what to send. Byline starts with the question every editor asks first: why is this news?
- 01
Find the story
Tell Byline what's happening. It assesses newsworthiness the way an editor would, flags what's missing, and ranks the angles most likely to land.
- 02
Find the right journalists
Byline reads what reporters have actually published, not just their beat, and explains why each one might care about your story.
- 03
Pitch with care
Draft a tailored pitch for each journalist, review it, and approve every send. Then track replies and the coverage you earn.
The platform
Software that thinks like a publicist. People when you need them.
Media intelligence
Byline Network
Journalist profiles built from recent coverage: what they write about, how they write it, and when they last touched your space.
- Coverage-based profiles
- Beat and topic signals
- Recency and relevance
Services
Byline Studio
Hands-on PR strategy and execution from people who've worked in newsrooms and comms teams, powered by the same platform.
- Launch and funding campaigns
- Narrative and messaging
- Executive visibility
Byline Studio
Want us in your corner?
From positioning and launch strategy to journalist outreach, Byline Studio is the hands-on option for teams that want expert support.
Principles
Less noise. More news.
Journalist trust is the whole game. Byline is designed to protect it, for you and for everyone who pitches after you.
Relevance over volume
Byline helps you send fewer, better pitches. The goal is coverage and lasting relationships, not open rates.
A human approves every send
Nothing goes to a journalist without your review. Byline drafts and recommends. You decide.
Editorial judgment first
Built by people who've sat on both sides of the pitch. Byline thinks about what a reporter needs before what a company wants to say.
Our philosophy
“The best press doesn’t come from sending more pitches. It comes from knowing which stories are worth telling.”
Who it’s for
For teams with something to say.
Startup founders
Pre-seed through Series B teams with real milestones and no comms hire. Launches, fundraises, customer wins, and the founder story.
In-house comms teams
Lean teams who'd rather spend time on stories and relationships than on building media lists and chasing follow-ups.
Agencies and independent publicists
Serve more clients without more research hours. Coming after our first cohort.
Early access
Your story deserves to be heard.
We’re opening Byline to a small first cohort of startups. Tell us what you’re working on and we’ll reach out.